Since the launch of Facebook more than a decade ago, businesses have been using social media as a powerful marketing tool. Social media is an affordable way to create and develop your brand identity. But most small businesses still struggle to develop a proper social media branding strategy.
We’d like to help you with a few strong branding hacks that you can use to drive more traffic to your social media platforms. Keep reading to find out how to utilize brand design to boost conversion rates and ways to increase your social media visibility.
Use Your Logo as a Profile Picture
If you’re a business owner then you must use your logo design to convert visitors into customers to place on all your social media sites. The question is where do you place it? Well, all social media platforms allow you to upload a profile picture. Since you’re a brand you’ll want to use the space to showcase your logo.
Adding your logo to your social media channels can help your audience easily identify who you are. Your logo will also separate your business from your competitors. Make sure your logo fits perfectly into the profile picture border.
You also want to make sure that your logo isn’t pixelated when visitors click on it to view it. If you have a symbol-only logo it can be an excellent choice as a profile picture because they look a professional in smaller spaces. Use the same logo on all of your social media pages.
Create a Catchy Header
Facebook, LinkedIn and Twitter allow you to add a header to the top of your page. This is where you can get creative with your social media branding. The header or cover photo is a window to entice your visitors and it also shows what they can expect from your brand.
When creating your header make sure the design is consistent with the rest of your branding. Use the same fonts and pantones that are in your logo or on your website. What’s more, your cover photo is the ideal place to plant a call to action.
Use your header to inspire curiosity or to prompt an action. You can even use it to promote a sale. Unlike your profile picture, you can change your header as often as you like.
Utilize the Same Color Scheme Throughout Your Page
Did you know that color choice plays a huge role in getting the attention you want? Research shows that people make a subconscious judgement on people or products within 90 seconds of viewing. And between 62% and 90% of their opinion is based on color.
Social media pages do have standard colors that you can’t change but you can customize parts of your pages such as your headers. Make sure the color scheme you use is consistent throughout your social media pages so that the visual affect is not overwhelming. Use the same colors you used in your logo or header.
Center Your Graphics
Graphics that aren’t centered on a social media page looks unprofessional. You don’t want your logo to be off to the side or your header images to sit in the top left-hand corner. Create a focal point by centering your graphics in the middle of the frame.
Some social media sites such as Twitter automatically crop photos once you upload them. If you don’t center your graphics part of your design might get cut off. Centering your graphics will also ensure the image shows up correctly on mobile phones, whether the screen gets turned horizontally or vertically.
Use Two Different Fonts and Colors for Text
When creating infographic social media posts to promote your brand you should consider using more than one font type and color. Utilize two different font sizes to draw your readers’ attention to important information. Eyes are drawn to text that looks different from another, exactly how your eyes were drawn to the bolded text in the previous sentence.
You can also use unique and striking colors to highlight the text you want your readers to see immediately. Ideally, you want the text to jump out at the reader and grab his or her attention.
Simply make sure that when you’re creating infographics that you create a contrast with your text and your background image so that the writing is easy to see.
Final Tips and Thoughts
Strong social media marketing relies on quality graphic designs that boost engagements and improves user experience. Visually stimulating designs will help your social media pages stand out. Graphic design is essential for social media because there are millions of business profiles so you want your profiles to stand out.
Simply adding your logo to your social media pages helps visitors identify who you are and what your social media page is all about. Another hack is to get your social media pages verified because it establishes credibility for brands.
By having a verification tick next to your brand image you’ll increase your followers because more people will trust you.
Have you got experience with branding and marketing your social media pages? Leave us a comment below. We’d love to hear from you.
About Ralph Rich
Ralph is a university student working as a copywriter intern during the day and study during the night. His hobbies include reading and graphic design. Ralph hopes to one day become a published book author. Follow Ralph on Twitter to read more.