CrossFit Cobourg: Client Case Study
CrossFit Cobourg is a CrossFit gym based in Baltimore (just outside of Cobourg, ON). Bud & Scott came to us looking for a refresh on their self made Wix site.
Once we started discussing the project in depth, we discover the challenge was much greater than just a revamped design. The gym consisted of a small membership and no brand awareness within the community. They desperately needed a plan to increase awareness & website traffic, dispell some of the stigmas about CrossFit training, create a professional but friendly appearance and get the phone ringing and people walking in the door.
Client Client Name
Date March 2016
Services Graphic Design, Website Development, Business Cards, T-Shirt Design, Facebook Advertising, Digital Channel Setup
The guys were looking for an easy to use system that looked professional and could integrate easily with their membership software. We set them with a new fully responsive, mobile optimized website design based on their core colours and friendly atmosphere, and revamp the messaging on the site to showcase the family friendly, inclusive, team environment shown to all who walks through the door.
Their new design was built over a completely customized WordPress CMS backend, with options specific to the needs of the gym, which made updating the site themselves incredibly easy with minimal training. Being avid CrossFitters ourselves, we had a good idea of what members would need and want to see within the site, so we built something that would allow members to easily find schedules, upcoming events, videos and galleries, while still allowing potential clients to easily find information about CrossFit and pricing.
Within the first year of launching the new website, traffic to site and membership conversion has increased dramatically.
The guys have always been very active on social media, which was fantastic, but they didn’t have a plan. Most of the posts on social sites were spur of the moment, flying by the seat of their pants, “oh this will look cool” type posts. Within a few sit downs, we were able to help create a plan moving forward to increase fan engagement and establish brand awareness in the community.
With a strong vision for the future of CrossFit Cobourg, and an ongoing plan both online and off, Bud & Scott have seen a rapid increase in membership and added 4 more daily class times to the schedule in order to accommodate the increase. Membership inquiries are coming through daily, members are rocking some bad-ass looking gym shirts, classes are filling up, and a solid foundation is in place to continue with growth and promotion online.
With all the changes happening to the website, the team at CrossFit Cobourg had a ton of ideas on the non-digital front as well. From Posters and Business Cards, to T-Shirts, Signage, Gift Certificates and Frequent Personal Training cards, we were able to give the gym a friend look with consistent branding across all fronts.
We are very fortunate to have Mediavandals on our team. They have done a fantastic job creating our webpage, designing posters, editing training videos, editing our Facebook layout and showing us how to operate our business smoothly and efficiently. Thank you Sheila and Brandon!Bud & Scott
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