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Toronto Family Doulas

The Brief

Toronto Family Doulas (TFD) is one of the fastest-growing doula agencies in the Greater Toronto Area. When Megan and Alex contacted us, they were struggling with a website that was difficult to update, slow loading, and presented a poor experience for visitors to navigate or find information about their services. TFD wanted something simple, elegant, clean, and easy to navigate that they could post blogs & articles too with minimal effort.

The Solution

The Duolas were in the midst of a complete overhaul of their branding and service offerings when the project was commissioned, which made it perfect timing for the rebuild. They had fantastic photography and had engaged a content writer to aid in creating a new marketing message and materials for the website. After our initial  1-hour discovery session to discuss their vision for the new site, our team got to work mapping out the overall user experience, layout and design. 

The Result

We moved away from the previously used pink colours to a more elegant gold, translating the service into the ‘high-end’ luxury Doula service that their clients had come to expect within their experience. Coupled with the stunning photography that was supplied, and subtle flair adding elements throughout the site, the final design was clean, eye catching an elegant. An easy-to-use front-end editor was added, allowing the Toronto Family Doulas team the ability to make updates to the content easily without assistance, and increasing the overall website speed and search engine visibility.

Services Provided

UX Design
Custom WordPress Development
Monthly Web Care
Front end page builder capabilities
CRM Integration
Email marketing integration

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