Just like any your iPhone, your car or your furnace, websites require maintenance to keeping your website in peak condition and running smoothly. Avoiding website maintenance is like not changing the oil in your car. Sure, it will run great for a while, but after some time, you’d definitely notice it getting sluggish, perhaps even breaking down. The same is true for your website, proper care will ensure it will always be live, ready for customers and presenting your business at its finest.
Websites Are Not a “Set and Forget”
If you don’t carry out website care and maintenance on a monthly basis, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning and find out something is wrong by receiving notice from a loyal customer. Missed website issues or downtime can lose you potential customers.
The Benefits of Website Care Plans
Many people don’t realize the benefits of website maintenance:
- The website performance, its load time, downtime and uptime, is all dependent on the WordPress software and plugin functioning as they should, for security reasons, you should always be on the most recent software version.
- Your website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
At Mediavandals, we take great care to first backup the website before performing any maintenance tasks, then check the website after our updates for any issues. Our software keeps a record of plugins we update, this way if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
Dangers of ‘Do It Yourself’ Maintenance
Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).
It Costs More to Fix Than to Maintain
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.
Call in a Professional
As a small business owner, you already where enough hats, why not focus on your business and let us handle the load for you? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly, you’re actually saving potential lost sales and visitors.
If you’re interested in securing a website care plan for your business site, click here to learn how we can keep your site in proper working order.