The problem with most email marketing is that when someone subscribes to your list, they get thrown into a newsletter, or a promotion, or whatever you happen to be sending out at the time.

There is no structure to what they are receiving, they don’t know what the benefits are of whatever they have just received, and they’re left feeling like an outside who just joined a conversation late.

That’s why having an email engine is a critical part of any successful email campaign.

It ensures your subscribers are setup to be more successful, which in turn makes your sales more successful.

It’s all about creating context, so no matter where you are in a sales cycle, your new email subscriber always feels like they’re in the right place.

Having a big social following is great, but you never fully “own” your following.

If you’ve even been on Facebook, you’ll know that social media platforms can literally change overnight.

There are no guarantees that [INSERT PLATFORM HERE] won’t decide to start charging for followers, or even worse, delete your account for no reason 😱

It happens more often than you think (we’ve been on the receiving end).

So basically, yes, you 100% need to do email marketing.

If email marketing didn’t work for you in the past, it’s totally not your fault, you just haven’t been shown how to do it right.

We approach things differently.

Our email engine starts with a story based ’welcome‘ sequence that we call “Meet The Crew”.

This sequence is designed to onboard new subscribers and have them eager to open the next email in the sequence.

Think of it like a soap opera, leaving an open loop in their brain that they just have to tune in to tomorrow to satisfy!

Once they’re hooked and feeling like they now know you, it’s time to introduce your product of service.

We call this “The Mission Brief” campaign, and it’s designed to sell from 6 different angles without being “sales-y”.

This way, regardless of  how a person makes a purchase decision, it’s more likely they’ll be making it with you!

ABSOLUTEY NOT!

While it might be tempting to purchase an email list, it’s never a good idea.

Please, do not purchase email lists!

It is the quickest way to get marked as spam and tarnish your domains reputation with Gmail and Microsoft!

If you have a product or service, you’ll want to market it to people who are interested in your business.

The best way to do this, is to build your own email list of customers and leads over time.

If you need some help on how to do this, simple send us a message. We’ll be happy to chat.